Usually I don’t pay much attention to technology trends unless, well, I come across them in my everyday life. But after seeing a Ratatat concert in Montreal last September, where the band used holographic images of Schubert-era violinists and pianists, I was impressed. American fashion superpower Ralph Lauren is pushing the frontier to find yet another way of bringing fashion shows to the masses. The four-dimentional projections were staged at (on?) their Madison Ave. and Bond Street flagship stores in New York City and London to celebrate the ten-year anniversary of Ralphlauren.com US and to herald in the british e-commerce site. The house projected a series of images from their latest fashion show and various iconic images that best define the brand, such as polo horses and RL’s signature cologne bottles.
To quote Lauren’s son, David: “The shows are the ultimate collusion of fashion, art and technology.”A very interesting turn for fashion, which again – and before any of us – is stepping into the next dimension.
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