My dad is a Mercedes enthusiast, no doubt about that, and he would be very proud to know that Gareth Pugh and Nick Knight are teaming up for a ultramodern ad campaign for company’s brand new SLS AMG (that is, of course, if he knew who they were). Many claim that Mercedes-Benz is a car for the very rich, the elderly, a certain class of women, slow drivers… and the list continues. This campaign redefines the automobile giant’s new achievements, both in design and technology, and reminds the sceptics who’s boss.
There is nothing like the effervescent combination of a fashion designer and fashion photographer to re-examine an already stellar combition of speed and luxury.
*ahem, f.u. bmw